Experience
Product Designer
Wicomm
Aug 2021 - Aug 2023 • São Paulo, Brazil
Wicomm is an e-commerce agency, specializing in UX/UI, SEO, CRO, marketing and project management. Additionally, the company also specializes in platforms like VTEX, Shopify and Wake.
Roles, responsibilities and results:
• Conducted end-to-end design processes for numerous e-commerce projects, from UX research and ideation to launch, usability testing, and iteration.
• Delivered over 10 fully responsive experiences for renowned brands like Sestini, TNG, Mondial, Marcus & Marcus, and Furia.
• Utilized data-driven insights to inform design decisions, resulting in an average increase of 25% in conversion rate and 45% in user engagement across all projects.
Uitify is a design agency that specializes in Product Design, Web Development, Motion design, marketing and branding.
Roles, responsibilities and results:
• Led the development of five SaaS platforms from ideation to launch, integrating agile methodologies and design thinking principles.
• Enhanced the UX/UI of products through iterative design processes, employing Figma for prototyping and wireframing and Photoshop for asset creation, reducing development time by 20%.
• Conducted user research, usability testing, and created wireframes to inform the refinement of information architecture and improve key usability metrics.
• Established cohesive brand identities and design systems, reducing handoff time by 25%.
Quartile is the world's largest retail media optimization platform. It helps thousands of advertisers globally by leveraging advanced AI technology to integrate major marketplaces and channels.
Roles, responsibilities and results:
• Participating in ideation and brainstorming sessions to define the product vision.
• Producing wireframes and user flows to outline product behavior.
• Designing high-fidelity UI to establish the product's aesthetic.
• Engaging in design critiques, iterating based on peer feedback, user research, and metrics.
• Creating high and low-fidelity prototypes to validate assumptions about product features and flows.
Roles, responsibilities and results:
Leading the end-to-end design of AI tools that power the platform across all product development phases. I was brought in to modernize the product experience and scale design operations.
Led the platform-wide redesign after a comprehensive usability study, improving workflow clarity and increasing task efficiency across data-heavy, AI-driven tools.
Built a scalable design system from scratch, establishing component libraries, UI tokens, accessibility guidelines, and documentation that accelerated cross-team delivery.
Implementing workshops and design critiques to gather the team's feedback and improve cross-functional collaboration.
Designing solutions in a fast-paced environment, with recurrent presentations to high-level stakeholders
Miinto is a collective of more than 900 independent fashion stores united under the Miinto network. Miinto makes it possible for the independent stores to start selling online in a rapid, easy, and cost-effective way and, therefore, drastically expand their market.
Roles, responsibilities and results:
Led the design process for internal platforms, focusing on user-centric solutions that enhance functionality, efficiency, and ease of use for technical users. My role involved collaborating closely with cross-functional teams, including engineers and product managers, to create intuitive interfaces that simplify workflows and optimize user experience in backend environments.
