Magic Beauty
A brand new shopping experience embracing elegance and glamour
My Role
Discovery, competitor analysis, low & high fidelity
prototyping, usability testing & validation.
Year
2023
Agency
Wicomm
Reimagining Magic Beauty's web presence
Alongside the brand’s digital team, our team worked in every aspect of the site to create a seamless experience for Magic Beauty's online customers, including information architecture, page layouts, user journeys, typography, icons and copy, and digital style guide.
Our goal was to optimize conversion whilst remaining true to the brand's strong design aesthetic. Features included an intuitive search functionality, a seamless checkout process, and a comprehensive customer support area.
Let’s work together.
Get in touch.
2024 Lucas Lima
Currently based in Curitiba - Brazil
