Traktive

Traktive

A unified solution for rail logistics & management

A unified solution for rail logistics & management

My Role

Discovery, competitor analysis, low & high fidelity prototyping, usability testing & validation.

Year

2024

Agency

Uitify

About the client

Traktive is a B2B all-in-one, AI-powered platform that streamlines rail operations, with a focus on cost-saving insights for smarter decision-making.

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Problem Statement: Rail yard operations are often hampered by inefficient workflows, data problems, and limited visibility into real-time conditions.

Problem Statement: Rail yard operations are often hampered by inefficient workflows, data problems, and limited visibility into real-time conditions.

How it unfolded

Defining project scope

Defining project scope

Empathizing with the users

Empathizing with the users

Discovery workshops

Discovery workshops

Ideation & Wireframes

Ideation & Wireframes

Design System creation

Design System creation

High-fidelity prototyping

High-fidelity prototyping

Testing & Launch

Testing & Launch

The challenge

Traktive wanted to build an all-in-one solution for rail logistics. The goal was to fill a gap in the market by developing a centralized data hub that simplifies the complexity of logistics management and empowers users with the information and tools to take decisive action.

The process

For this project, I was responsible for the whole design process.


Together with the client, we talked to business owners and potential users to gather requirements, uncover pain-points, needs and challenges.

Empathizing

Empathizing with users is one of the most important things on the design process. We organized user interviews to learn about who the users are, how they work, and what are the challenges that they face on their daily activities. This in-depth understanding allowed us to tailor our designs to their specific needs and pain points.


By listening to their stories, observing their workflows, and asking targeted questions, we gained valuable insights into their behaviors and motivations. This empathy-driven approach ensured that our design solutions were not only functional but also deeply resonated with the users, ultimately leading to a more intuitive and effective product.

Empathizing with users is one of the most important things on the design process. We organized user interviews to learn about who the users are, how they work, and what are the challenges that they face on their daily activities. This in-depth understanding allowed us to tailor our designs to their specific needs and pain points.


By listening to their stories, observing their workflows, and asking targeted questions, we gained valuable insights into their behaviors and motivations. This empathy-driven approach ensured that our design solutions were not only functional but also deeply resonated with the users, ultimately leading to a more intuitive and effective product.

The business opportunities

The state of the technology

The research indicated that rail shipping is a complex and costly process riddled with inefficiencies.


Additionally, the current available software that is being used for rail operations is archaic and extremely inefficient, and business owners still rely on paper-based systems.

The pain points

The lack of tailored software leads to data bottlenecks and fragmented data access.

Legacy systems fail to provide a holistic view of operations.

Processes are time-consuming, resulting in costly errors for the business.

Record keeping and asset tracking are inneficient.

The needs

A solution that consolidates data and provides actionable insights

A platform that transforms rail logistics into a streamlined, data-driven operation

Proactive cost management and real-time asset tracking

Actionable, organized and easily accessible information about operations

The process

The strategy was based on the Design Thinking approach.

Discovery & talks with stakeholders

Discovery & talks

with stakeholders

UX Research

Journey map

Style guide & Design system

Style guide &

Design system

Prototyping

Usability testing

User flows

User flows

The Solution

Design System

The design system was built in Figma in order to keep consistency throughout the platform.

Impact

Setting up analytics is a key step for understanding how users interact with the product post-launch period. Some of the most important metrics:

Retention rate

A product that converts new users into regular users has successfully addressed a market need, providing a valuable solution that users adopt to routinely solve their problem.

Lifetime value (LTV)

Lifetime Value (LTV) is a crucial metric that signifies the product's value and benefit to users and customers. Optimizing LTV should be a top priority when developing and enhancing a product.

Monthly Recurring Revenue (MRR)

Monthly Recurring Revenue (MRR) is the predictable, normalized monthly income stream from active subscriptions. Increasing MRR demonstrates product-market fit, customer retention, and a sustainable recurring revenue model.

Churn rate

Churn Rate tracks customer attrition, measuring the percentage of customers who cancel or downgrade their subscriptions over a given period. Minimizing churn is crucial, as it reflects customer satisfaction, product stickiness, and the ability to retain revenue streams.

Let’s work together.

Get in touch.

Get in touch.

Get in touch.

2024 Lucas Lima

Currently based in Curitiba - Brazil

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